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Good Bye Summer Sundae

summer sundae

Good Bye Summer Sundae

Summer Sundae originally started its roots as a one-day music event that was spread over two stages. That first Summer Sundae took place on Sunday 8th July 2001 and saw artists such as Turin Barkes, Dreadzone and Lambchop grace the virgin stage.

Since those humble beginnings, Summer Sundae went from being a local one-day music event to a full-blown four-day music festival incorporating not only Demontfort Hall but also the O2 Academy.

During it’s twelve year reign, artist such as Newton Faulkner, Mcfly, Mumford & Sons and Tinchy Stryder have all performed at the award winning event. So it was a huge surprise to everyone when it was announced that Summer Sundae 2013 would be taking a year off. At the time of the announcement, the reasons given for the postponement where: “The Olympics, the recession and the weather”.

Ever since that announcement, the future of the festival has looked in jeopardy. With visitor numbers dropping from 18,000 in 2010 to only 10,000 in 2012, the City Council subsidised event had also begun to loose money and looked more like a Gloomy Monday rather than a Summer Sundae. The organisers had even reduced the prices of the 2012 ticket’s to try to increase visitor numbers.

But it still came as a huge surprise yesterday when the Summer Sundae organisers released the following statement on their website: “We are sorry to announce that Leicester’s Summer Sundae Weekender will not be returning in 2014.”

The Statement went on to say: “Having taken a hiatus for 2013, we have worked hard on a number of different options to try and make the festival viable moving forward. Sadly we have found that running a city-centre event of this size with such an array of entertainment and professional production standards is just not possible in the current economic climate.”

Summer Sundae festival director Rob Challice , said: “We are very proud of what we have achieved. Summer Sundae has provided opportunities for hundreds of artists from the region as well as internationally known names.”

So it’s good by Summer Sundae and hello to what?

Well everyone seems to be in agreement that the 2013 Simon Says music festival was just a scaled Summer Sundae, with lesser known acts and a lower ticket availability and all of this would reflect the current financial restrictions that cash strapped Demontfort Hall is under.

So will the Simon Says event simply mirror the once tiny Summer Sundae and expand every year or will the organisers keep it as a small two day local music event.

To be honest I don’t think even the Simon Says organisers know that yet, but given the popularity of the 2013 low key musical extravaganza,  I suspect they will increase ticket numbers next year and just go with the flow.

So it may not be the end of Summer Sundae and simply a hand over between siblings with younger brother Simon now taking control of the proceedings.